Joe Lydon spent a career working out what turns individual ability into team performance: as a Great Britain rugby league international, and later in senior coaching and leadership roles, including a spell as Chief Executive of Wigan Warriors. Today, as Co-Founder and Director of high performance coaching consultancy Performance3, he and co-founder Wayne Hoyle apply the same thinking to businesses, developing performance with what Performance3 calls Units, Teams, and Tribes: the firm’s own shorthand for everyone from a single client through to a whole organisation. Or, as Joe puts it, “a consultancy working with high performing teams”.
Joe has been a member at Weave since summer 2026.
Word travels fast in Wigan
Joe didn’t find Weave through an advert. He heard about it the way most things get heard about in this town.
“I heard about it through the network really,” he says. “As small and as big as Wigan can be. The network, when facilities become available, usable and are of good quality, then the news spreads really quickly.”
A lot of that network runs through sport: “the rugby fraternity, the links with Wigan Warriors, Wigan Athletic, and other sports. People talk about the facilities that had been developed and were being developed, and the opportunities that come from it, which made sense to be a part of.”
One size doesn’t fit a Unit, a Team, or a Tribe
Asked why Weave, Joe doesn’t hesitate.
“It’s a spacious, air-conditioned working environment that gives you both privacy and focus, alongside the social and working interaction of like-minded people, all inside exceptionally well-designed, functional facilities,” he says. “There’s a real mix – individual private and secure pods, hot desks, individual and group spaces, offices, and conference rooms of various sizes. However you like or need to work, Weave can provide both the option and the capability. Add ultra-friendly and helpful core staff, and you have everything you need to focus on your output.”
For a consultancy whose own language distinguishes between working with a single Unit and a whole Tribe, that range isn’t incidental. It’s the reason the space works for the business at all.
Like a good team
It isn’t only the facilities. Ask someone in high performance coaching about the atmosphere, and you get a coach’s answer.
“I think the atmosphere, like most good team environments. The culture is natural. It’s not forced,” Joe says. “And I’ve always thought that… the environment that that team belongs in is crucial. So if you’ve got good facilities, you’ve got people with like-minded attitudes about how they want to work, and why they want to work in a place like this, it’s normally geared for success.”
Built to keep pace
Has Weave made a measurable difference to the business? Joe’s answer is more matter-of-fact than dramatic. Working from Weave, he says, is a continuation of the modern working facilities Performance3 requires. Not a single big turning point, so much as the space keeping up with how the consultancy already needs to operate.
On camera, he’s just as straightforward. New business directly? “Not really, as far as direct or new businesses.” What Weave gives him is room to think: “One, to have head space that you can then think about what you need to do. Two, the great networks that come from it. And it’s just a place where you can focus.”
The pull between privacy and a full room
Pressed on what he’d miss most, Joe points to choice over any one feature: “The various options, from privacy through to bigger working spaces, all in one facility.”
In practice, that means moving between a private space for one-to-one coaching and a larger room for a team workshop without leaving the building. A small thing, but one that matters when the format of the work changes from session to session.
On the people side
Joe says Weave has again given him both connections and quality of working space. And it’s the general feel of the place, rather than any one person, that stands out.
“I just think it’s a general attitude where everybody’s friendly. You know, again, not intrusive,” he says. “The majority of the time if you need something, as a new boy in class, you get that. By the same token, if you really want to get your head down and work, you’ve got a backlog of things to do, then this is the place to do it.”
If you’re weighing it up
His advice for anyone deciding whether coworking is worth it: “Try hot-desking to start with, and get a real feel for what you need against what Weave can provide.”
Or, more simply: “Like I say about most things in life. Try it. Again, the flexibility that comes with it, both time and location, is superb. So having the opportunity to come and try it in small bite-sized pieces, see what suits you, whether that’s a hot desk, whether that’s an office… Come and try it first of all. The social side of it is a little bonus afterwards, the network that comes from that is great.”
And the part people don’t expect until they’ve tried it? “A professional and friendly mix of people and facilities”, the same combination that brought Performance3 to Weave in the first place. If anything, Joe says, it’s reassuring: “All the things you thought it might be, it is.”
Weave is…
“A help in providing for the needs of a flexible modern working environment.”
Or, as he put it when we filmed him: “A place where I can come and focus, without feeling pressured into having to do anything. I just have to set my own agenda.”
For someone who’s built a career in high performance coaching, turning individual ability into collective performance, that flexibility isn’t a nice-to-have. It’s the same principle behind Performance3’s work, just applied to where the work actually happens.
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